Virtual Design of Laundry Formulations

Zayeed Alam

Director, Data & Modeling Sciences, Corporate Functions, Procter & Gamble

There are a range of technical and complexity challenges involved in designing a laundry detergent. Zayeed will touch on each of these and illustrate how at P&G his team have to date partnered externally to develop and leverage a range of state of the art Modeling & Simulation tools to tackle these challenges and where the future opportunities lie.